Gendher: Campaign Visual Identity

Creating a visual identity for United Way Bangalore's menstrual awareness campaign - Gendher for rural kids within Karnataka, Tamil Nadu and Kerela.

Campaign Objective: The objective of Gendher is to help schools become a 'safe space' for girls & boys and create awareness among all genders regarding menstruation.

Challenges: 

- The brand identity should be gender neutral

- It should appeal to early teenagers (age 13 to 16)

- Make the campaign look engaging and not gross

- Should be fun for consumers but serious for legalites.

Process:

- Analysing the campaign. Its target audience, agenda, mediums etc.

- Defining whether the campaign is supposed to be female centric or gender inclusive.

- Ideating concepts revolving around gender neutrality.

- Creating the character GG for consumer engagement.

- Combining GG with the logo to build cohesivity.

The wordmark: After plenty of sketches, we sticked with a very sophisticated and minimal wordmark for the Gendher campaign

Final colored wordmark

Wordmark in black and white

Different colored variations of the wordmark

The Mascot approach: Along with a crisp wordmark, we decided to use a gender neutral fun mascot that will appeal to the kids and help in making the campaign engaging.

Creation of GG

Introducing GG: The Go-getter

'GG' (pronounced as G G) is a gender neutral mascot ispired from a period blob.

GG is polite, patient, enthusiastic and very good at creating awareness.

GG says Hi!

Few expression of GG

Final colored logo

The final logo: The final logo is a combination of GG and the wordmark.

Final logo in black and white

Different color variations of the final logo

Typography and colors

Typography

Primary Color Palette

Secondary Color Palette

 Speech bubbles made especially for GG

Thank you for your time.